The description of the Purple Purse typeface on Google Fonts states: “Somewhat of a cross between Bodoni and Pixie, this font finds that it never truly takes itself seriously. The fun little bounce of the typeface gives it a perky personality.” This typeface is reminiscent of products for little girls, especially ones made in the early 2000s. The colors chosen are pulled directly from the logo of Club Libby Lu, a series of experiential retail spaces designed for girls ages 4 - 12, that closed in 2009.